What we do
Public Awareness Campaigns
- TV programs, newspaper ads, posters, flyers, billboards and the internet to promote helmet use
- Helmets marketed and branded as a desirable consumer product as well as a necessary safety precaution
- Two national Helmet Campaigns launched regionally between 2007 - 2009
- Annual cost: $1.5 million average (annual benefit: tens of millions USD).
Child Helmet Wearing Campaign
In Vietnam, it is estimated that more than 4,000 children die each year in road traffic accidents, and that number is projected to climb as the country continues to motorize. Currently, on average only 15% of Vietnamese children wear helmets, while helmets have been recognized as reducing the risk of fatality by an average of 42% and of severe injuries by 69%.
The Child Helmet Wearing Public Awareness Campaign (PAC II) launched in February 2009 partly in response to fast-spreading misinformation scaring adults off of putting helmets on children. The mission of the PAC II is to increase helmet-use rates and improve traffic safety knowledge throughout Vietnam, to decrease traffic accident fatalities and modify road safety behavior, especially among children and their guardians.
Parents of young children are the primary target audience of the new campaign. Secondary target audiences are grandparents, soon-to-be parents, the media, and the staff of relevant government agencies. PAC II is supported by the Vietnam Helmet Wearing Coalition.
Activities of the Child Helmet Wearing Public Awareness Campaign include:
- “Kids Love Helmets” Photo Contest
- Mr. Sherriff Cartoon Character Campaign and educational materials
- Helmets for Kids school-based road safety education and helmet donation
- Airing of “Rush Hour” TV commercial on VTVs and in Megastar Cineplex
- Newspaper advertisements
By clicking on the links above you can go to the particular campaign sites for more information.